AFA was an association in serious need of a brand refresh. Our goal was to create a full 360-degree program in response to increase membership and improve website engagement and participation in annual events.
INCREASE IN SPONSORSHIPS FOR FENCETECH
INCREASE IN MEMBERSHIP
Manage the AFA's finances, certification and membership
Operate the AFA's annual "university"
Refresh website with new branding and formatting
Produce Fencepost and FenceSense publications
Increasing awareness of Membership Savings Program
Establish and maintain the AFA's online membership portal
Continually cultivating brand distinction and logos
Assist in revising, promoting and executing FENCETECH, the AFA's annual convention and trade show