American Fence Association (AFA)

FENCETECH

CHALLENGE

AFA was an association in serious need of a brand refresh. Our goal was to create a full 360-degree program in response to increase membership and improve website engagement and participation in annual events.

150%

INCREASE IN SPONSORSHIPS FOR FENCETECH

25%

INCREASE IN MEMBERSHIP

SOLUTION

  • Manage the AFA's finances, certification and membership
  • Operate the AFA's annual "university"
  • Refresh website with new branding and formatting
  • Produce Fencepost and FenceSense publications
  • Increasing awareness of Membership Savings Program
  • Establish and maintain the AFA's online membership portal
  • Continually cultivating brand distinction and logos
  • Assist in revising, promoting and executing FENCETECH, the AFA's annual convention and trade show