American Fence Association (AFA)
AFA was an association in serious need of a brand refresh. Our goal was to create a full 360-degree program in response to increase membership and improve website engagement and participation in annual events.
INCREASE IN SPONSORSHIPS FOR FENCETECH
- Manage the AFA's finances, certification and membership
- Operate the AFA's annual "university"
- Refresh website with new branding and formatting
- Produce Fencepost and FenceSense publications
- Increasing awareness of Membership Savings Program
- Establish and maintain the AFA's online membership portal
- Continually cultivating brand distinction and logos
- Assist in revising, promoting and executing FENCETECH, the AFA's annual convention and trade show