American Fence Association (AFA)

FENCETECH

CHALLENGE

Navigate within our new normal of COVID regulations and safely bring back FENCETECH and METALfab for the first time since March 2020. 

In partnership, the American Fence Association’s FENCETECH, and National Ornamental & Miscellaneous Metals Associations METALfab celebrated four years together. Our team has provided 8 years of award-winning support in all aspects of Association Management, including membership management, education and training, financial services, marketing, meetings management, executive services, and more. . We continue to strive to increase the quantity and diversity of exhibitors, deliver quality education seminars and special events to maximize the attendee experience.

150%

INCREASE IN SPONSORSHIPS FOR FENCETECH

25%

INCREASE IN MEMBERSHIP

SOLUTION

  • Create package and ticket price points that meets association and attendee budget.
  • Implemented COVID safe solutions by using daily COVID checkpoints at registration and throughout the event.
  • Allow all education participants to create their own educational journey from an assortment of 35 breakout sessions intersecting the fencing and metal industries.
  • Produce evening functions built for networking and infused with the local flair of the destination
  • An increased amount of interest in ad hoc meetings, panels, and/or events (Women in Fencing reception desired for next year, with sponsors already expressing interest)