Valvoline

POUR IT AND FLOOR IT

CHALLENGE

Drive awareness of Valvoline’s new packaging and its passion for innovation through an interactive activity at sporting, entertainment and automotive events.

11K CONSUMER IMPRESSIONS PER DAY

NEW PACKAGING HIT SHELVES AND SURPASSED SALES OBJECTIVES

SOLUTION

  • Create “POUR IT AND FLOOR IT,” a hands-on carnival-style game to showcase Valvoline’s new easy pour packaging at SEMA, North America’s largest automotive event
  • Encourage consumer interaction with the product over four days.
  • Take the program on a national tour after its successful run at SEMA.