Drive awareness of Valvoline’s new packaging and its passion for innovation through an interactive activity at sporting, entertainment and automotive events.
11K CONSUMER IMPRESSIONS PER DAY
NEW PACKAGING HIT SHELVES AND SURPASSED SALES OBJECTIVES
SOLUTION
Create “POUR IT AND FLOOR IT,” a hands-on carnival-style game to showcase Valvoline’s new easy pour packaging at SEMA, North America’s largest automotive event
Encourage consumer interaction with the product over four days.
Take the program on a national tour after its successful run at SEMA.