Wild Turkey

Behind the Barrel

CHALLENGE

Reshape bartender perception in support of the Wild Turkey brand by creating an unforgettable distillery experience and tying back to the brands identity and core values.

WE HAVE WELCOMED NEARLY 800 INDUSTRY-LEADING BARTENDERS TO-DATE

REACHED OVER 3 MILLION ON SOCIAL MEDIA.

SOLUTION

42 of the world’s top bartenders from seven countries had the opportunity to spend two days at the Wild Turkey distillery and learn first-hand from the Master Distiller’s. Activities included Skeet Shooting, behind-the-scenes distillery tour and a bourbon blending challenge. The event culminated with a tasting straight from hand-selected barrels, dinner next to a historic warehouse overlooking the Kentucky River, and camping under the stars on the distillery property.